FREE. The first report of our new subscription service on Consumer Video Communications Research, What Will It Take To Win In Consumer Video Communications? is available at no charge, no login credentials.
This 13-page report presents a short historical narrative of the many failures of entrants to the consumer video communications market, and discusses the findings of a panel of over 700 consumers from around the world, where attitudes, demand curves and feature requirements are reviewed. Five critical factors are recommended for any vendor or service provider targeting this market.
Video communications for consumers is very different than for business. The skills to be successful in consumer electronics markets are very different than those necessary to be successful in enterprise markets. Few vendors cross over: products, features, distribution and pricing are all different, even if core technologies are the same.
This report identifies five critical features that are necessary to be present in order to be successful (create a sustaining flow of profits) in the consumer video communications market.
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