Participants in our research on Email and Business Applications were asked to describe their most valuable email and the cost to the business if that message had not arrived.

$40,000

The most important e-mail is from customers requesting a proposal, usually they will request one from several vendors so if I don't receive they might think that I was not interested in bidding for their business.

Staff, IT, Telecom, Canada 

Related Report: The Problem with Email 

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