Participants in our research on Email and Business Applications were asked to describe their most valuable email and the cost to the business if that message had not arrived.

$100,000

At the moment, I manage a working actor.  All but the most immediate communications come in by e-mail.  His most recent feature film role started with an audition e-mail, loss or delay there of could have meant inadequate preparation time and a missed opportunity that could easily run to the 100's of thousands.

CxO, Administration, Education 

Related Report: The Problem with Email 

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